Sophisticated research made simple

                                  "Qualtrics is the difference between success and failure. It's just that simple." - Yamaha

                                  30-day free trial

                                  Trusted by the world’s best brands, Qualtrics enables researchers from academic to corporate to tackle the hardest research challenges and deliver the results that matter.

                                  Outcomes delivered

                                  • Increase customer satisfaction
                                  • Increase sales and gain new customers
                                  • Know which products or services to build
                                  • Reduce customer churn

                                  More than 11,000 brands and 99 of the top 100 business schools use Qualtrics

                                  PROFESSIONAL GRADE POWER

                                  Qualtrics supports the methods that define superior research and delivers insights in real time. With Qualtrics you can build advanced-flow surveys, send them, and roll out organization-wide results the same week.

                                  INCREDIBLE SIMPLICITY

                                  Our drag-and-drop interface is as easy to use as everyday email and requires no coding, which means you’ll be up to speed in a hurry, especially with help from our award-winning support team.

                                  UNMATCHED FLEXIBILITY

                                  Use Qualtrics in endless ways. Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you’d pay to outsource your research.

                                  One platform with endless applications

                                  MARKET SEGMENTATION

                                  Track consumer behavior across unique segments. Take specific actions based on the value associated with each customer type.

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                                  PRODUCT DEVELOPMENT & PRICING

                                  Gather customer feedback on new products and services early and throughout the development cycle to save time and money.

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                                  COMPETITIVE BENCHMARKING

                                  Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalize on key business differentiators and identify gaps in products and services.

                                  ACADEMIC RESEARCH

                                  Qualtrics is the leading provider of data collection products for academic research, giving professors and students a platform to capture insights.

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                                  PURCHASE BEHAVIOR

                                  Take your level of customer understanding beyond “who is buying” to “why they are buying”. Dive into the behaviors that influence purchase decisions.

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                                  MARKET TRENDS

                                  Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.

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                                  CONJOINT ANALYSIS

                                  Understand the value your customers attach to unique attributes of products and services offered by your business. Optimize the customer experience without breaking your budget.

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                                  A/B TESTING & EXPERIMENTS

                                  Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.

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                                  PANEL MANAGEMENT

                                  Turn email lists, site visitors, members of your social media groups, and others into your own research panels. A ready and willing panel increases response rates and turnaround times for any research you’re conducting.

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                                  AD TESTING

                                  How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.

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                                  WEBSITE & MOBILE EXPERIENCE OPTIMIZATION

                                  Understand how customers interact with your desktop and mobile experiences and make improvements based on customer feedback.

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                                  RESPONDENTS ON DEMAND

                                  Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.

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                                  The platform trusted by
                                  over 11,000 brands

                                  Qualtrics’ Flexible Service Model

                                  We know that sometimes you need someone else to manage a project so you can allocate energy to other initiatives. Other times, you need the flexibility and agility to manage the details yourself. Our offering gives you the freedom and power to dial up or dial back the services at any time during the program.


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                                  See how Qualtrics can improve your market research